/* Tráfego Pago Ads Brasil — 2026 */
:root{
  --red:#E13A44; --red-d:#B9262F; --red-l:#FDECEE;
  --navy:#1E1E21; --navy-d:#151517; --ink:#111113; --ink-2:#2B2B30;
  --mut:#5E5E66; --line:#E6E6E8; --bg:#FFFFFF; --soft:#F5F5F4; --wa:#1FAF54;
  --r:14px; --sh:0 10px 30px -12px rgba(0,0,0,.28);
  --serif:"Libre Baskerville",Georgia,serif; --sans:"Inter",system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font:400 17px/1.65 var(--sans);overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:var(--navy)}
h1,h2,h3{font-family:var(--serif);line-height:1.2;letter-spacing:-.01em;margin:0 0 .6em;text-wrap:balance}
h1{font-size:clamp(2rem,4.6vw,3.35rem)}
h2{font-size:clamp(1.6rem,3.2vw,2.35rem)}
h3{font-size:1.2rem}
p{margin:0 0 1em;text-wrap:pretty}
.wrap{width:100%;max-width:1160px;margin:0 auto;padding:0 20px}
.narrow{max-width:780px}
.skip{position:absolute;left:-999px}.skip:focus{left:12px;top:12px;z-index:99;background:#fff;padding:8px 12px}
.eyebrow{display:inline-block;font:700 .78rem/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:14px}
.hl{color:var(--red)}
.mut{color:var(--mut)}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:15px 24px;border-radius:999px;font:700 1rem/1 var(--sans);text-decoration:none;border:2px solid transparent;cursor:pointer;transition:transform .15s,box-shadow .15s,background .15s}
.btn:hover{transform:translateY(-2px)}
.btn-red{background:var(--red);color:#fff;box-shadow:0 10px 24px -10px rgba(225,58,68,.8)}
.btn-red:hover{background:var(--red-d)}
.btn-wa{background:var(--wa);color:#fff;box-shadow:0 10px 24px -10px rgba(31,175,84,.8)}
.btn-ghost{border-color:currentColor;color:var(--navy);background:transparent}
.dark .btn-ghost{color:#fff}
.btn svg{width:20px;height:20px;flex:none}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:8px}

/* Header */
.hdr{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.94);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;height:70px;gap:16px}
.logo{display:flex;flex-direction:column;text-decoration:none;color:var(--ink);line-height:1.05}
.logo b{font:700 1.12rem/1.1 var(--serif)}
.logo b span{color:var(--red)}
.logo small{font:600 .66rem/1.3 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--mut)}
.nav{display:flex;align-items:center;gap:22px}
.nav a{color:var(--ink-2);text-decoration:none;font-weight:600;font-size:.94rem}
.nav a:hover,.nav a[aria-current]{color:var(--red)}
.nav .btn{padding:11px 18px;font-size:.92rem;color:#fff}
.menu-btn{display:none;background:none;border:0;padding:8px;cursor:pointer;color:var(--ink)}
.menu-btn svg{width:28px;height:28px}
@media(max-width:960px){
  .menu-btn{display:block}
  .nav{position:fixed;inset:70px 0 auto 0;background:#fff;flex-direction:column;align-items:stretch;gap:0;padding:8px 20px 20px;border-bottom:1px solid var(--line);box-shadow:var(--sh);display:none}
  .nav.open{display:flex}
  .nav a{padding:14px 0;border-bottom:1px solid var(--line)}
  .nav .btn{margin-top:14px;border:0;padding:15px}
}

/* Sections */
section{padding:84px 0}
.soft{background:var(--soft)}
.dark{background:var(--ink);color:#E8E8EA}
.dark h2,.dark h3{color:#fff}
.dark .mut{color:#A3A3AB}
.sec-head{max-width:760px;margin-bottom:44px}
.center{text-align:center;margin-left:auto;margin-right:auto}

/* Hero */
.hero{background:radial-gradient(900px 420px at 88% -12%,rgba(225,58,68,.16),transparent 62%),linear-gradient(160deg,#202023 0%,#161618 55%,#0F0F11 100%);color:#fff;padding:76px 0 84px;position:relative;overflow:hidden}
.hero h1{color:#fff}
.hero h1 em{font-style:normal;color:#FF6B73}
.hero .lead{font-size:1.18rem;color:#D4D4D8;max-width:600px}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:center}
.pill{display:inline-flex;align-items:center;gap:8px;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.2);padding:7px 14px;border-radius:999px;font-size:.85rem;font-weight:600;margin-bottom:20px}
.pill i{width:8px;height:8px;border-radius:50%;background:#3BE07A;box-shadow:0 0 0 4px rgba(59,224,122,.2)}
.micro{font-size:.88rem;color:#A8A8B0;margin-top:14px}
.hero .btn-ghost{color:#fff}
@media(max-width:900px){.hero-grid{grid-template-columns:1fr}.hero{padding:52px 0 60px}}

/* Funnel card */
.funnel{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.16);border-radius:20px;padding:22px;backdrop-filter:blur(6px)}
.funnel h3{font:700 .8rem/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:#BDBDC4;margin-bottom:16px}
.step{display:flex;align-items:center;gap:14px;background:#fff;color:var(--ink);border-radius:12px;padding:13px 15px;margin-bottom:10px;position:relative}
.step:not(:last-child)::after{content:"";position:absolute;left:33px;bottom:-11px;width:2px;height:12px;background:rgba(255,255,255,.5)}
.step .ic{width:38px;height:38px;border-radius:10px;display:grid;place-items:center;background:var(--red-l);color:var(--red);flex:none}
.step .ic svg{width:20px;height:20px}
.step b{display:block;font-size:.98rem}
.step span{font-size:.82rem;color:var(--mut)}
.step.win{background:var(--red);color:#fff}.step.win span{color:#FFD9DC}.step.win .ic{background:rgba(255,255,255,.2);color:#fff}

/* Trust strip */
.trust{background:#fff;border-bottom:1px solid var(--line);padding:22px 0}
.trust ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.trust li{display:flex;gap:12px;align-items:center;font-size:.92rem;color:var(--ink-2)}
.trust strong{display:block;font:700 1.15rem/1.1 var(--serif);color:var(--navy)}
@media(max-width:800px){.trust ul{grid-template-columns:1fr 1fr}}

/* Cards */
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(4,1fr)}
@media(max-width:960px){.g3,.g4{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px;transition:transform .2s,box-shadow .2s,border-color .2s;position:relative}
.card:hover{transform:translateY(-4px);box-shadow:var(--sh);border-color:transparent}
.card .ic{width:48px;height:48px;border-radius:12px;background:var(--red-l);color:var(--red);display:grid;place-items:center;margin-bottom:16px}
.card .ic svg{width:24px;height:24px}
.card h3{margin-bottom:.45em}
.card p{color:var(--mut);font-size:.97rem;margin:0}
.card .more{display:inline-flex;gap:6px;margin-top:16px;font-weight:700;color:var(--red);text-decoration:none;font-size:.95rem}
.card a.stretch::after{content:"";position:absolute;inset:0}
.tag{display:inline-block;font-size:.72rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:4px 9px;border-radius:6px;background:#EFEFF1;color:var(--navy);margin-bottom:12px}
.dark .card{background:#1A1A1D;border-color:#2A2A2E}.dark .card p{color:#B0B0B8}

/* Pain list */
.pains{list-style:none;padding:0;margin:0;display:grid;gap:14px}
.pains li{display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-left:4px solid var(--red);border-radius:10px;padding:16px 18px;font-weight:500}
.pains svg{width:22px;height:22px;color:var(--red);flex:none;margin-top:2px}
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
@media(max-width:900px){.split{grid-template-columns:1fr;gap:32px}}

/* Steps */
.steps{counter-reset:s;display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.steps li{list-style:none;position:relative;padding-top:56px}
.steps li::before{counter-increment:s;content:counter(s,decimal-leading-zero);position:absolute;top:0;left:0;font:700 2.2rem/1 var(--serif);color:var(--red)}
.steps h3{font-size:1.1rem}
.steps p{color:var(--mut);font-size:.96rem}
.dark .steps p{color:#B0B0B8}
.steps{padding:0;margin:0}
@media(max-width:900px){.steps{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.steps{grid-template-columns:1fr}}

/* Checks */
.checks{list-style:none;padding:0;margin:0 0 1.2em}
.checks li{position:relative;padding-left:32px;margin-bottom:10px}
.checks li::before{content:"";position:absolute;left:0;top:5px;width:20px;height:20px;border-radius:50%;background:var(--red) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5L20 7'/%3E%3C/svg%3E") center/12px no-repeat}

/* Founder */
.founder{display:grid;grid-template-columns:320px 1fr;gap:48px;align-items:center}
.founder img{border-radius:18px;box-shadow:var(--sh);aspect-ratio:9/10;object-fit:cover;width:100%}
@media(max-width:800px){.founder{grid-template-columns:1fr}.founder img{max-width:300px}}
.quote{font:400 1.25rem/1.55 var(--serif);border-left:4px solid var(--red);padding-left:20px;margin:0 0 20px}

/* FAQ */
.faq details{background:#fff;border:1px solid var(--line);border-radius:12px;margin-bottom:12px;padding:0 22px}
.faq summary{cursor:pointer;list-style:none;padding:20px 32px 20px 0;font-weight:700;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:14px;font:400 1.8rem/1 var(--sans);color:var(--red);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details>div{padding:0 0 20px;color:var(--ink-2)}

/* CTA band */
.cta{background:linear-gradient(135deg,var(--red) 0%,#C42B35 100%);color:#fff;border-radius:22px;padding:52px;display:grid;grid-template-columns:1.4fr 1fr;gap:32px;align-items:center}
.cta h2{color:#fff;margin-bottom:.35em}
.cta p{color:#FFE3E5;margin:0}
.cta .btn{background:#fff;color:var(--red-d)}
.cta .btn-ghost{background:transparent;color:#fff;border-color:#fff}
@media(max-width:800px){.cta{grid-template-columns:1fr;padding:34px 24px}}

/* Form */
.form{background:#fff;border-radius:18px;padding:30px;box-shadow:var(--sh);color:var(--ink)}
.form h3{margin-bottom:6px}
.form label{display:block;font-weight:600;font-size:.88rem;margin:14px 0 6px}
.form input,.form select,.form textarea{width:100%;padding:13px 14px;border:1px solid #CDD0DE;border-radius:10px;font:inherit;font-size:1rem;background:#fff;color:var(--ink)}
.form input:focus,.form select:focus,.form textarea:focus{outline:2px solid var(--navy);border-color:transparent}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
@media(max-width:520px){.form .row{grid-template-columns:1fr}}
.form .btn{width:100%;margin-top:20px}
.form small{display:block;margin-top:10px;color:var(--mut);font-size:.8rem}

/* Page hero */
.phero{background:linear-gradient(160deg,#202023 0%,#161618 60%,#0F0F11 100%);color:#fff;padding:60px 0 64px}
.phero h1{color:#fff;max-width:900px}
.phero .lead{color:#D4D4D8;font-size:1.15rem;max-width:720px}
.crumbs{font-size:.85rem;color:#A8A8B0;margin-bottom:18px}
.crumbs a{color:#E4E4E7;text-decoration:none}
.crumbs a:hover{text-decoration:underline}

/* Article */
.article{padding:60px 0}
.article h2{font-size:1.6rem;margin-top:1.6em}
.article ul,.article ol{padding-left:1.3em;margin:0 0 1.2em}
.article li{margin-bottom:.4em}
.article .cover{border-radius:16px;margin:0 0 32px;width:100%;aspect-ratio:16/9;object-fit:cover}
.meta{font-size:.9rem;color:#A8A8B0}
.postbox{border-top:1px solid var(--line);margin-top:40px;padding-top:28px}

/* Blog list */
.post-card{display:flex;flex-direction:column;padding:0;overflow:hidden}
.post-card img{aspect-ratio:16/10;object-fit:cover;width:100%}
.post-card .in{padding:22px}

/* Gallery */
.gal{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.gal img{border-radius:12px;aspect-ratio:1;object-fit:cover;width:100%;background:var(--soft)}
@media(max-width:700px){.gal{grid-template-columns:1fr 1fr}}

/* Footer */
.ftr{background:var(--ink);color:#A3A3AB;padding:64px 0 100px;font-size:.94rem}
.ftr .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px}
.ftr h4{color:#fff;font:700 .8rem/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;margin:0 0 16px}
.ftr a{color:#D4D4D8;text-decoration:none;display:block;margin-bottom:9px}
.ftr a:hover{color:#fff}
.ftr .logo b{color:#fff}
.ftr .copy{border-top:1px solid #2A2A2E;margin-top:40px;padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-size:.84rem}
@media(max-width:800px){.ftr .cols{grid-template-columns:1fr 1fr}}

/* Floating WhatsApp + mobile bar */
.wa-float{position:fixed;right:20px;bottom:22px;z-index:60;width:60px;height:60px;border-radius:50%;background:var(--wa);display:grid;place-items:center;box-shadow:0 12px 28px -8px rgba(0,0,0,.45);color:#fff;transition:transform .2s}
.wa-float:hover{transform:scale(1.07)}
.wa-float svg{width:32px;height:32px}
.mbar{display:none}
@media(max-width:700px){
  .wa-float{display:none}
  .mbar{display:grid;grid-template-columns:1fr 1fr;gap:8px;position:fixed;left:0;right:0;bottom:0;z-index:60;padding:10px 12px calc(10px + env(safe-area-inset-bottom));background:#fff;border-top:1px solid var(--line);box-shadow:0 -6px 20px rgba(0,0,0,.08)}
  .mbar .btn{padding:13px 10px;font-size:.92rem}
}
.js .reveal{opacity:0;transform:translateY(18px);transition:opacity .6s ease,transform .6s ease}
.js .reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none}*{scroll-behavior:auto}}
.ftr a,.ftr p{overflow-wrap:anywhere}
@media(max-width:520px){.ftr .cols{grid-template-columns:1fr}}
/* Acabamento do fundo escuro: malha diagonal + pontos, simétrica, com foco de luz central */
.hero,.phero,section.dark{position:relative;overflow:hidden;isolation:isolate}
.hero::before,.phero::before,section.dark::before{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;
  background-image:radial-gradient(rgba(255,255,255,.16) 1px,transparent 1.4px),
    repeating-linear-gradient(45deg,rgba(255,255,255,.06) 0 1px,transparent 1px 84px),
    repeating-linear-gradient(-45deg,rgba(255,255,255,.06) 0 1px,transparent 1px 84px);
  background-size:28px 28px,auto,auto;background-position:center center;
  -webkit-mask-image:radial-gradient(ellipse 70% 90% at 50% 50%,#000 20%,transparent 78%);mask-image:radial-gradient(ellipse 70% 90% at 50% 50%,#000 20%,transparent 78%)}
.hero::after,.phero::after,section.dark::after{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;
  background:radial-gradient(ellipse 55% 60% at 50% -15%,rgba(255,255,255,.09),transparent 70%),
    linear-gradient(90deg,transparent 5%,rgba(225,58,68,.65) 50%,transparent 95%) bottom center/100% 1px no-repeat}